A Day In The Life Of A Liquid Capital Franchise Business Owner:
THE LIQUID CAPITAL EXPERIENCE
JUDY PERDOMO, LIQUID CAPITAL PRINCIPAL
 With a business degree in hand, and a new career path in view, Judy Perdomo found herself in the world of auditing and accounting. A professional accountant, she worked for the large firms in personal tax accounting and compliance. It was a high pressure corporate environment, and for a variety of reasons she wanted change.
Judy was introduced to a franchise consultant who presented the Liquid Capital business model, and after investigating, she decided YES. All of her requisites were satisfied: she wanted the flexibility of balancing work and family; she wanted a home based business; she didn't want employees or inventory; and she wanted to maintain a high level of earnings.
Today, as a Liquid Capital franchise owner building her business, Judy has many marketing tools at her disposal. But by far, the one with the biggest payoff has been NETWORKING. Her networking skills and techniques are directly responsible for generating the volume of business she enjoys today.
It didn't happen overnight, but the process of building a network of contacts and associates has delivered results. She has joined a number of business groups; she is active with the local Chamber of Commerce; and she is constantly building and developing her referral contacts. In some cases, Judy is also invited to speak about Liquid Capital and the kinds of services she provides. Not only has she secured clients through these connections, but she also learns about the products and services that are available to her from others.
For Judy Perdomo, networking environments are ideal for connecting with business owners who have common goals, common interests and common problems. The whole idea is to cultivate new business - either by securing new clients directly, or by connecting with others who might be referral sources.
Indeed, Judy can trace each and every one of her Liquid Capital clients to one or more of her networking chains. By being out in the marketplace, and constantly "planting the seeds", she is building a strong business foundation. It may not materialize immediately but the groundwork has been established. Judy also makes presentations to various groups about financing in general, and Liquid Capital in particular.
It generates interest in her services and often generates business leads. She finds that networking enhances her profile amongst other business owners, and even if new business is not immediate, she maintains and nurtures established relationships that are critical for future success. |
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