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A Day in the Life Of... United Marketing Solutions |
A Day In The Life Of A United Marketing Solutions Franchise Business Owner:
As a franchisee at United Marketing Solutions, it is my goal to generate revenue from the sale of advertising promotions in our products including Solo Postcards, Image Booklets, New Mover Mailings, Coupons, Flyers, Coupon Magazines and Restaurant Marketing Kits.
My decision to buy a United Marketing Solutions franchise was predicated on the fact that my skill sets fit the profile of a successful franchisee. If you have good people skills and enjoy meeting people you are half way there. If you are goal-oriented, professional, willing to work hard and dream of having a successful business you have the potential fulfill your dream.
My day looks something like this:
7:55 a.m - Review plan for the day
8:00-9:00 a.m. - Cold calls to get appointments
9:30 - Scheduled an appointment at an Auto Service establishment.
- I do a thorough needs analysis and presentation the UMS product and services we offer. The prospect likes the idea of an affordable, consistent advertising campaign. He wants to participate in an annual program with a full color piece but he needs to mull it over and double check other financial commitments. We schedule a follow up appointment 3 days from now. I will close him then.
10:15 - Leave my appointment. I have another appointment at 11:00 just a few blocks away. I spend the next 30 minutes in this area and decide to drop in on a gift shop in the area just to introduce myself.
10:30 - I stop at my Subway franchise client. He just opened and has decided to promote his Subway in one of our products. I show him the proof of the coupon and collect payment for services.
11:00 - Meet with the Chiropractor. We have met several times before. He has been very skeptical but open with me. We agree he will mail his initial campaign of 4 mailings. He understands the need for frequency and repetition, but he's just squeamish about committing a whole year. I give him a seasonal price and he agrees to go. We review ad/layout copy and I get his first payment from him.
11:50 - After leaving the chiropractor. I drop off information at 2 businesses in this center. One is a hair salon I presented to but she isn't convinced. I got a brand new testimonial from the UMS Business Builder, an internal sales resource publication, last week. I show this to her and she's impressed. She promises she'll look at it again and I get permission to come back next Tuesday at 2pm.
The other one is a nail salon. I have never been able to talk to the decision maker. There is a huge language barrier and I'm not even sure who the decision maker is. I found a really good sample add in the coupon library. I just attach my card and leave it with the girl at the desk. I hope it gets the owners attention. I'll stop by again next week to follow up.
12:15 - Time for a break. I stop for lunch at one of my customers. I make sure he sees me. He comes by my table later and tells me today is a little slow but he's had quite a few coupon redemptions this week.
1:00 - I head for a couple areas I mail into to do some door to door cold calling. I have already talked to some of the people I'm going to call on. I am coming back with something of value, sales sheets and testimonials. I spend the next hour and 40 minutes in and out of the car and walking when places are close enough. I talked to 14 people. But only 3 of them are decision makers. I got 1 appointment with a little deli I found around 2:15. I had a sample ad from a Subway and she liked it. I stopped at 2 clients to collect payments. I had their invoices with me.
3:00 - I have an appointment with a Day Spa. We have a real good meeting. I did a good needs analysis and presentation. She liked everything about our program and sees it a very necessary for her business. But, she just opened 3 weeks ago. Like so many new businesses, she is not prepared financially to invest in a proper ad campaign. I believe she will buy from me down the road because she will not be able to find a more effective and affordable advertising solution than my United Marketing Solutions envelope! I will check with her about every 2 weeks.
4:05 - Drop my dry cleaning at my cleaners who is a client. Chat for a few minutes. Business is good. He's happy and so am I.
4:25 - Back at my home/office to review my day. I made 33 cold calls and got 3 appts! I made 3 presentations and closed 1 sale. A GOOD SOLID DAY!
I write thank you notes to the people I presented to and to the ones I made an appt with. I record the contacts I met today and put all information in my client management database. Make notes of gate keeper's names and when is a good time to go back, any advertising they already do. I look at my planner for tomorrow. I have 2 presentations tomorrow so I prepare presentation material for them using the online resources provided by United Marketing Solutions. The location of these 2 appts determines the areas I will focus on tomorrow. I look through my materials to see who I need to follow up with, who I haven't reached yet to present. Do I need to get ad copy from someone, or collect payment? I make a plan for tomorrow, get it on paper, gather all the material and any files I may need. I leave this on the desk so I can get started in the morning by 8:00.
I make a file for my new client, the chiropractor and put it in the client layouts "to be done bin". I'll work on that tomorrow afternoon with other layouts that need to be submitted.
This is my Day In the Life Of a United Marketing Solutions franchisee.
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