EVER HEARD OF TABASCO? A Unique Opportunity
Specialty Marketing Systems brings you an extremely successful program and a unique business opportunity with TABASCO branded specialty merchandise. World famous TABASCO products, no advertising, low overhead, low investment and quick start-up for an initial investment of just $16,800.
.jpg) TABASCO has immediate name recognition. You simply restock displays with TABASCO brand products and local retailers will sell them. Over the years Tabasco has developed an extensive line of TABASCO apparel, gift and specialty food products that are not distributed by their food brokers, therefore, leaving a void in the marketplace. Specialty Marketing Systems has been asked to help fill this void in the marketplace. Our unique marketing program combined with TABASCO's established market share and strong brand recognition makes this program a sure winner!
For your benefit, America's Best Franchises, submits the following Frequently Asked Questions and Answers for your review:
1. What is the sales arrangement concerning TABASCO products in my area; can a retailer only get TABASCO merchandise from me?
TABASCO sauces have been in retail groceries for well over 100 years. The ISR program was started to fill a void in the market place that the food brokers do not service; such as, Gourmet Food shops, Butcher shops, Specialty Food stores, Convenience stores, Gift shops, Festivals, and a number of other retailers. The food brokers that represent the McIlhenny Company are responsible for selling the five TABASCO brand pepper sauces and Bloody Mary mixes in grocery stores and restaurants. You can sell these five items that food brokers sell. However, grocery stores and restaurants are not your primary market for these five pepper sauce items. You can, however, sell your other food and gift items in these stores.
The brokers that represent the McIlhenny Company, on the other hand, do not have access to the TABASCO specialty merchandise (with exception of some of the food items) - remember, their focus is on the major food products (pepper sauces and Bloody Mary mixes). Your focus is on the entire line of specialty products - particularly gift items - this is where you make most of your profit. One of our better selling items is the Family of Flavors five item pepper sauce gift box. It sells extremely well in restaurants.
Retailers interested in the TABASCO brand specialty merchandise are being referred to Specialty Marketing by the McIlhenny Company to be serviced by ISR'S. Retailers are very receptive to selling merchandise on consignment; especially with a product line as well recognized as TABASCO. A retailer may, however, purchase TABASCO merchandise directly from the McIlhenny Company if they choose not to use consignment or if the ISR chooses not to service the account.
Also remember, no one else (including the McIlhenny Company) offers this program. The Specialty Marketing program has been offered since 1996 and is successful because of the added service level provided retailers.
2. Will I be allowed to sell the same TABASCO products I see in the grocery stores (including TABASCO Sauce) from my displays?
Yes, plus around 200 other specialty TABASCO food and gift items.
3. What types of retail locations are right for the TABASCO specialty products?
The McIlhenny Company has developed a line of products that is both high quality and versatile. There are only a few retailers that would be considered inappropriate for TABASCO products. From exclusive gift stores to convenience stores, there are products for every venue. The beauty of the TABASCO product line is that it not only has food, it is about food. This means there are numerous products that are at home in many different venues, while offering the excitement of the TABASCO name.
4. How is my area defined?
Demographics, population, growth and the number of potential retail locations are all used in determining area size. Our goal is to offer an area large enough to be financially successful, but not overwhelming. A legal description of your area will be part of your final Agreement.
5. What do I get for my $16,800 investment?
- Access to licensed TABASCO merchandise through Specialty Marketing Systems.
- Assigned area to service retailers with Tabasco products (one ISR per area).
- Orientation in Nashville, TN.
- Lodging for two nights in Nashville during orientation.
- Operations and Orientation Manual.
- Five start up retail accounts located in your assigned area.
- Five displays (with lighted TABASCO sign). $2,350 value.
- $2,500 of start-up inventory.
- $12,000 free merchandise under the expansion program. See question 5.
- Telephone and e-mail support.
- SMS business forms and software - downloadable from web site.
- 24 hour On-line merchandise ordering.
- Color Product Brochures and Postcards.
- Location expansion support utilizing our postcard program.
- All of this support comes with your initial investment. There are no additional fees, commissions, royalties or charges for phone time or consultations.
6. What will be covered in my orientation?
Your orientation will cover information cover information concerning the best types of accounts for the TABASCO product line, how to secure locations utilizing our postcard program, bookkeeping, consignment, retail sales, merchandising, pricing, inventory control, and many other subjects related to your business.
Own a Specialty Marketing Systems Business. Inquire further
by clicking on the link below and completing the Request Information Form on the TABASCO brand merchandise business opportunity profile.
Click Here to Request Info About This Opportunity
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