5 Marketing Questions to Ask before You Choose a Franchise
When you’re working to identify the ideal franchise business opportunity for your specific needs, your mind may be on costs and how you’ll prepare to become a franchisee. You may be thinking through the typical day of a franchisee in a particular industry, or considering your options for locations and…
What’s on the New Franchises Page?
Are there really any new franchise business ideas? It seems as though there’s a franchise — or twelve — for every possible business idea. What could be new enough to hit our New Franchises page? A new idea. Sometimes it really is a new franchise business idea, like Social Media…
Franchising with Your Family?
Fox Business recently wrote about a new trend: franchisees bringing their kids into the business. It’s hard to think of bringing a second generation into a business as a new thing. From the family farm to the family firm, the restaurateur whose daughter waits tables to the tradesman who puts…
Franchise Businesswomen
Women own almost 30% of all the businesses in the U.S., including plenty of franchise businesses. America’s Best Franchises has a special section of franchise business opportunities especially suited to women, but women can choose from all the franchise options. What holds women back? There are some special challenges for…
3 Keys to Franchise Success
A survey of successful individuals turned up three essential factors that all of them had in common: They were all hardworking. They were all passionate about their work. They all gave back to the community. Is this a recipe for success? Does it apply to franchisees as much as to…
Choosing a Franchise: Think Like a Customer
Should you choose a franchise that you love to visit or where you love to shop? Yes and no. On the one hand, one of the big mistakes business people make is believing that they represent their typical customer. Hint: you’re not. Not only are we not always members of…
Do Politics Matter in Franchise Business Choices?
Never mind business and pleasure — should you mix business and politics? Business and politics have gotten mixed up in the past,and it has happened for franchisees as well as independent businesses. Here are a few examples that made the headlines: A Denny’s franchisee raised prices at his franchise location…
Celebrity Franchisees
Celebrity endorsements are a classic marketing move, but plenty of franchise businesses have celebrity franchisees, from Kanye West’s Fatburgers to Papa John’s Pizza with Peyton Manning and Venus Williams and Jamba Juice. Owning a franchise, or more often a string of franchise locations, has become downright trendy for actors, athletes,…
Who Has the Power in the Franchise Relationship?
So many relationships start off well. Each party in the relationship thinks about the other and tries to please. Minor differences are overlooked and the focus is on happy times and the great things about the relationship. It doesn’t always stay that way, either in personal relationships or in business…