Category Archives: Women’s Franchises

13 Franchising Opportunities for Women

Without a doubt, more women are entering the franchising industry — and for good reason.

Although every person’s skill sets are unique, women tend to possess similar qualities. In general, women have at least one of the following talents:

  • Patience;
  • Natural ability to work with children;
  • Compassionate;
  • Detail-oriented;
  • Emotional intelligence.

Each of these skill sets works well in the world of franchising. Although women can (and do) open franchises in a variety of industries, there are a few that are best suited for these unique female talents.

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Franchise Opportunities Specializing In Personal Services

Has business ownership always been on your bucket list, but you’re fearful of starting a company that turns you into a sleazy salesperson? You love working with the public but you want your work to be meaningful, right? If so, personal service franchises might be a better fit for you.

What Are Personal Service Franchises?

Personal service franchises are anything that allow you to be of service to others. For example, kid-centric franchises, fitness franchises and senior living franchises all fall under the umbrella of personal service. Because they inherently allow franchise owners to give back to a certain demographic, they tend to be the most rewarding types of franchises to start.

If you love working with the public, here are 5 of the top personal service franchises.

5 Personal Service Franchises Best Suited for Those Who Love Working With the Public Continue reading

Women In Franchising

business-womanLook at magazines about business that are directed toward men. You’ll see biographies of millionaires, tips for productivity, and information about new technology. Check out the magazines about business that are directed toward women. Lead articles focus on how to decorate an office or studio, how to overcome negative feelings, and fun ways to network with other female business owners.

Naturally, the more successful business women are reading the business magazines that are mostly talking to men.

Movies show much the same picture. Female business owners start baking cupcakes for a lark and are amazed when a local celebrity happens to catapult them to stardom. Male business owners stay up late for their conference calls to Tokyo.

Things may be changing, but many women still approach starting a business with a hobbyist’s attitude. They choose something they love to do — making cupcakes or quilting or organizing closets, they get a few friends to be their first customers, and they spend a lot of time playing office. They figure that if they do what they love, the money will follow. They revel in the Facebook communities of women with micro-businesses and support one another emotionally in spite of the fact that they can’t actually support themselves with what they earn.

Sure, this is a stereotype. There are plenty of women with business plans and successful businesses. The National Association of Women Business Owners reports that in 2014 there were over 9.1 million firms owned by women, employing 7.9 million people.

But are these really numbers to celebrate? Note that this is an average of fewer than one employee per firm. Women-owned businesses are proliferating, but they employ only 6% of the nation’s workforce and produce just 4% of the revenue, according to American Express. EY says that only 2% of women-owned businesses earn more than $1 million in revenue each year — businesses owned by men are 3.5 times as likely to reach that level. Looking at all businesses, male-owned companies’ earnings average 4 times those of female-owned businesses.

Some women may prefer to keep their businesses small for the sake of work/life balance. But there are probably plenty of women who would like to see their businesses grow. Without the training and support they need to create more profitable businesses, though, too many of them are stuck decorating offices and hoping that customers will show up.

Here’s where a franchise business can really make a difference.

Franchise businesses use proven systems which have actually made money for franchisees. They don’t require a clever plot twist to make a profit, because they’re well-planned businesses, not hopeful hobbies.

Franchisors offer the training and support that many women didn’t get in school or in their early careers. Franchise businesses usually reward hard work with financial success, which hobby businesses often do not.

Women are not at the same disadvantage in starting a franchise as they often are when starting an independent business… or going to work for an existing business, for that matter. A franchise can help women avoid being part of that woman in business stereotype.