Buying a Franchise

10 Reasons to Invest in a Franchise Business

Whether you’ve cashed out from an investment and you’re looking for your next win or you’re starting out in life and you want to make your backer proud, franchise businesses are great options for investors. Here are 10 reasons you might choose a franchise business:

  1. Franchise businesses are proven moneymakers. Instead of having an idea that you hope will make you money, you have the chance to invest in an idea that already has made money for other people — so why not you? Read about how much you can expect to make as a franchisee.
  2. Franchise businesses are growing at a faster rate than other types of businesses. A rising tide may lift all boats, but why not get on the boat that’s going up fastest?
  3. There’s such a wide range of franchise business opportunities available, you are bound to find one that suits you perfectly. Start with our search by industry tool to find a franchise in the field that most interests you, or search by investment to find a choice to fit your budget.
  4. You can also find franchises designed to suit specific needs and preferences, such as working from home or SBA approved. You may hope that you’ll come up with an idea that will work with those specific requirements, but you can’t be sure of it on the front end.
  5. Skip the trial and error. From-scratch businesses always involve a lot of trying and failing. Franchise businesses have gotten through that stage. They know what works and they’ll tell you.
  6. Get name recognition from the start. You’re not just another mechanic opening a shop and hoping to build trust as you go along — you’re a nationally-known company that many customers will immediately recognize and trust. What’s more, you have a brand, right out of the gate. Coming up with a name, a logo, a visual brand, a company culture, and a consistent customer experience is a time consuming and expensive process that you won’t have to go through.
  7. You have big-ticket marketing and on your side. What new start-up can afford a celebrity spokesperson or a top-flight advertising agency? TV spots can consumer all of a small company’s marketing budget… and without the front-end investment big companies make in focus groups and testing, small companies’ TV ads rarely provide the return on their investment that small companies want and need.
  8. You’ve also got an R&D budget most new businesses can only dream of. Busy small business owners rarely have the time they need to develop new products and services, let alone the expertise a corporate team can access.
  9. Franchise businesses are expected to add 247,000 American jobs in 2015, bringing the number of franchise jobs to 8.8 million. When you invest in a franchise business, you’re doing your part to help the economy and to help people in your community.
  10. You’re part of a team. All the franchisees in your system are — or should be — working together to build the brand and to support one another.
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