The opportunity is as big as you want it to be, really. We run seven routes a day, and even now the growth potential is there, and it hasn’t been tapped out. We are definitely not the lowest-priced carpet cleaner in town. We position ourselves as high-end. But we go after it all, residential and commercial. We market ourselves as a high-end residential cleaner, but we’re also going to help you with commercial jobs and jobs where there’s transition in properties, that’s big right now with the market the way it is.
For me, being an entrepreneur, I want to make as much money as I can possibly make, which is why I have five trucks and 10 franchises. You can be a success with just one truck and one franchise; there are people in the Chem-Dry system who have done that, but it makes me feel a little more comfortable as far as the money I can make with multiple franchises. That’s one of the nice things about Chem-Dry. You can be as big or as small as you want.
The training and technical side of Chem-Dry is excellent. They really help you get started on the right foot. The support from the home office is phenomenal. They want to help you succeed and do really well. It’s a great opportunity, and I think there’s more opportunity every day.
You don’t have to be a wealthy guy to start a Chem-Dry,” Ed says. “If you can put together enough money to buy a van, your first franchise license and a cellphone, you can work your way up, which is basically what we did.